Why Even

Why Even

It all started when my friend Ofer Raz, Even’s co-founder, called me up to ask for a recommendation on a new pair of headphones. As a musician and sound engineer, I have plenty of experience with different brands and technologies in the personal audio space. I started explaining to Ofer the varying attributes of different gear — some earphones are better for high tones, others focus on bass, etcetera. Different people have different tastes and unless you use a lot of different equipment on a regular basis, it’s pretty hard to identify what sounds best to you. And they are often so expensive! Further, the entire industry is, I think, built upon some incorrect assumptions: first, that everyone hears the same, and second, that everyone’s hearing is perfect. We got to wondering, why can’t earphones be customized to their listeners, like glasses?

That’s how we came up with the idea for Even. We think it can change the future of how people experience sound.

Every single person on this planet is beautifully unique. We each have unique fingerprints, different tastes in music, different ears. our sense of hearing is just as unique. That’s where Even’s groundbreaking EarPrint technology comes in. The first time you use your Even earphones they get to know you during a two-minute EarPrint test. Each ear is tested for its response to different frequencies and that data, your EarPrint, is recorded and used to provide you with sound customized specifically for the way you hear by a complex algorithm developed by a team of acoustic engineers and sound designers.

People feel pretty passionately about music, which enabled Ofer and I to pull an incredibly passionate team together around this project. We want to deliver a revolutionary listening experience to as many people as possible. Veteran investors, technologists, executives, sound engineers and product designers have come together for this new idea and we’re terribly excited to share it with you. We’ve spent much of those two years building Even earphones from scratch: we found the highest-quality components; labored endlessly on an innovative new design; developed the quick and intuitive EarPrint test; and fit all of these industry-leading specs into an affordable package. Even earphones are available today, and we’re offering them for an introductory price of just $99!

After I set up my EarPrint I listened to one of my favorite songs, “Unfinished Sympathy” by Massive Attack. It’s a classic. I know it like the back of my hand. But with Even, I heard elements of the song I’d never heard before. Using Evens is like hearing music for the first time again. Whether you love classical music, punk rock, hip hop or murder mystery podcasts, Even reinvents sound like it was made just for you.

If you love sound, Even earphones are for you. With new technology the recording industry is barreling toward digital sound, on-demand customization and personalization. You have an unprecedented array of listening choices at your fingertips. Isn’t it about time what you listen with is customized for you too?

Try the EarPrint demo to hear the difference for yourself. And by trying a pair of Even earphones you can be among the first to experience the future of sound anytime.


Love your sound,

Danny Aronson

CEO